What a feature voting tool does
A feature voting tool gives customers one place to post requests and upvote the ones they want. Each vote is attached to a request, so instead of tallying mentions across Slack threads, support tickets and sales calls, you read a ranked list that your customers built themselves.
In Looph, voting runs on your feedback boards. A customer either submits a new post or votes on one that already exists, and the post keeps a record of everyone who voted. That record is what the rest of the product uses: it drives the ranking, it decides who gets notified, and it travels with the request onto your roadmap and changelog.
How voting works in Looph
Voters are not seats. They submit, vote, comment and follow posts, and each plan includes a number of tracked voters: 100 on Free, 1,000 on Starter, 10,000 on Growth and unlimited on Business. Each board decides who may vote: anyone who can see the board, workspace members only, or admins only. A public board can be read by anyone with the link; a private one only by your team and the emails or company domains you add.
Every vote belongs to a signed-in account, and each person gets one vote per post, which they can take back. A visitor who clicks vote is asked to sign in with an email and password or with Google, and the vote is cast as soon as they return, so the click is not lost. Your team can also record a vote for a teammate by email, for requests that arrive through another channel.
Duplicates are handled before they split the count. As someone types a title, posts with similar titles appear underneath it, and most people vote on the existing post instead of creating a new one. When a duplicate does get through, merging moves its votes, comments and followers onto the post you keep, and a person who voted on both is counted once.
From raw votes to a ranked list
On the board, customers sort by Top voted for the raw count or by Trending, which ranks posts by recent votes so new demand is not buried under old favourites, and they can filter by status and tag at the same time. Your team gets the same sorts in the inbox across every board, filtered by board, status, tag or owner, and can export the current view to CSV, with each post's votes and comment count, when you plan a quarter.
Votes tell you how many people want something, not whether you should build it, so read the count next to the comments: who is asking, what they are trying to do and what they use today. Internal notes on each post hold the context your team adds, such as effort, account names or the reason behind a decision, without customers seeing it. When a post crosses 10, 25, 50, 100, 250, 500 or 1,000 votes, its author and followers are notified, and with Slack connected the team can see the post's thread in a channel.
What happens after the vote
The roadmap is a view of your board statuses rather than a second list. Move a voted post to Planned and it appears on the roadmap; move it to In progress or Complete and the roadmap follows. You can rename those statuses, so Complete can read Shipped. Voters and followers are notified on every status change, and the change can carry a public comment explaining it, so the people who asked always know where their request stands.
When you publish a changelog entry, link it to the posts it resolves. Publishing can mark each linked post Complete and tell everyone who followed it, by email, in the app and by push, that what they asked for has shipped. That notification is the moment a customer learns that voting did something, and it is why they vote again.
On Growth and Business, if you switch on rewards, people earn points for posting, voting and commenting, and far more when an idea they raised is planned or shipped, with daily caps so clicking alone earns little. Points build towards named levels and a leaderboard, and voters receive a bonus when a request they backed ships.
Who uses feature voting
Product teams use it to replace the spreadsheet where requests get counted by hand. B2B and customer success teams use private boards and internal notes to keep account context next to each request. Indie makers can run a single public board on the Free plan, with up to 100 tracked voters. Agencies and internal IT teams usually run private boards, which keep the same voting and roadmap mechanics while limiting who can see them.
Coming soon
These are planned for voting but are not available yet, so nothing on this page depends on them. Where something that ships today covers part of the need, it follows the item. This page will say when each one arrives.
Voting without an account. None yet: visitors sign in with an email and password or with Google, and a vote they clicked is cast when they return.
Weighting votes by a customer's plan, revenue or segment. Today: tag posts by plan, account or segment and filter the admin inbox by that tag, or, on Growth and Business, connect Segment to sort the inbox by Most MRR or Most customers and filter by the plan or company of the people who voted.
A priority score that combines votes with your team's effort estimate. Today: record effort as a tag, such as Small or Large, then filter the inbox by that tag and sort it by Top.
Signing your customers in from your own app, so they vote without a separate account. None yet: customers sign in to your board with an email and password or with Google.
Automatic rate limits and vote-spike alerts. Today: limit voting on a board to your workspace members or admins, ban people by email, and send vote-threshold alerts to Slack or Discord.
Which plans include voting
Voting is on every plan, with duplicate merging and voter notifications. Free costs nothing and needs no credit card: unlimited members, 2 admin seats, 1 public board, 100 tracked voters, the public roadmap and changelog, Slack and Discord notifications and the Chrome extension.
Starter, at $19/mo, adds private boards, 1,000 tracked voters, automations, CSV import, the GitHub, Jira, Zapier and Make integrations, and the API and webhooks. Growth, at $59/mo, adds a custom domain, removal of Looph branding, the rewards engine, the Segment integration and 10,000 tracked voters. Business, at $179/mo, removes the limits on admin seats, boards, voters and automations and adds an admin IP allowlist. Members are free on every plan.
How Looph compares with other voting tools
Most feedback tools include a board with upvotes, so the real differences are in how they charge and how much else they do. Canny, which popularised the feedback board, bills by tracked users, so the bill rises as more customers vote. Featurebase includes unlimited end users but charges per seat, meters AI resolutions and bundles a helpdesk. Productboard is a product-management suite priced per maker seat, with prioritisation frameworks that go deeper than Looph's. UserVoice and Pendo publish no list prices. Looph charges one price per workspace, with free members on every plan and admin seats and tracked voters capped by plan. Each comparison page also lists what the other tool does better and links to that vendor's own pricing page.