A feature voting tool gives customers a board where they post product requests and upvote the ones they want, so you can rank requests by demand instead of counting mentions by hand. The best one for you depends on three things: who votes (anonymous visitors or signed-in customers), whether you need to weight votes by account or revenue, and what the bill follows (voters, team seats or a flat tier). For a dedicated board, look at Canny, Frill or Nolt; for voting next to a helpdesk, Featurebase; for importance ratings inside a planning suite, Productboard or Aha!; for revenue-weighted votes in an enterprise programme, UserVoice. We make Looph, which is also on this list and marked as ours. Below you will find a comparison table, a section per tool on how its voting works, and a checklist for choosing.
What to look for in a feature voting tool
Almost every feedback tool can show ideas with vote counts. The differences show up once the board has hundreds of posts and the counts start to drive decisions.
Look first at who can vote and how they are identified. Anonymous votes are easy to collect and hard to use; votes tied to a signed-in customer can be weighted, followed up and notified. Next, look at what happens to duplicates, because the same need posted three ways splits its votes three ways. Then check whether votes can carry account data such as plan, revenue or segment, and whether voters hear back when a request ships. Feature voting: how it works and where it misleads covers the biases behind raw counts in more depth.
Finally, check what the price follows. Some tools bill on the number of customers who take part, some on the number of teammates, and some charge a flat price per tier. The same board can cost very different amounts depending on which of those numbers grows.
Feature voting tools compared
Starting price is the cheapest paid tier with the billing basis the vendor states. How voting works summarises each vendor's own description, which the tool's section below quotes in more detail. Each tool name links to our comparison page for it.
| Tool | Starting price | How voting works | Free plan | Best for | Source |
|---|---|---|---|---|---|
| Canny | $79/mo billed annually ($99 monthly), Pro | Upvotes on a public board; vote on behalf; every voter is a tracked user | Free forever, 25 tracked users, 5 managers | Teams that want a mature voting board with AI capture included | Canny pricing |
| Featurebase | $29/seat/mo billed yearly (Growth) | Portal and widget upvotes; vote on behalf; revenue sync from Growth | Yes, 1 seat, with the feedback module | Teams that want voting and a helpdesk from one vendor | Featurebase pricing |
| Frill | $22/mo billed yearly ($25 monthly), Startup | Vote, comment and follow; vote on behalf; revenue-weighted votes | No; 14-day free trial | Small SaaS teams that want voting, a roadmap and announcements | Frill pricing |
| Nolt | $29/mo billed annually ($39 monthly), Essential | Upvotes, optional anonymous voting, vote on behalf | No; new boards get a 10-day free trial of Pro | One product that needs a simple, fast board | Nolt pricing |
| Productboard | Not published | Portal visitors rate importance on a four-point scale | No; no free plan or self-serve trial is listed | Larger product orgs prioritising across several teams | Productboard pricing |
| Aha! | $59/user/mo for Roadmaps | Portal votes, proxy votes, voting trends by segment | 30-day trial | Organisations standardising strategy and roadmaps on one suite | Aha! pricing |
| UserVoice | Not published | Portal upvotes linked to accounts and weighted by revenue | No; a 30-day trial is set up after a demo | Enterprises running a formal programme with procurement | UserVoice pricing |
| Looph (ours) | $19/mo, or $190/yr billed yearly, Starter | Signed-in upvotes, one per person; who can vote set per board; voters notified when a post ships | Yes, unlimited members, 2 admin seats, 1 public board | Teams that want voting, a closed loop and free members | See flat pricing |
1. Canny: the dedicated board, billed by the voter
Customers submit requests and upvote existing ones on a public board, and when someone submits a request Canny suggests similar existing ones so they can vote instead of posting a copy. Admins can vote on a customer's behalf, which the pricing page lists as a base feature. Every person who votes, comments or posts counts as a tracked user, the unit Canny bills on.
Canny suits teams that want a well-established voting board and would like feedback from sales calls and support tools pulled onto it automatically. Its pricing page lists Autopilot capture, deduplication and triage on every plan, including Free.
What to watch: Because each voter is a tracked user, a board that works (many customers voting) is also a board that pushes you up the tiers. Canny's pricing FAQ says that without a spend limit you are moved to the next tier with a prorated charge.
- Pricing model
- Tracked-user based
- Starting price
- $79/mo billed annually ($99 monthly), Pro
2. Featurebase: voting inside a support suite
Users vote on each other's ideas in a feedback portal, and Featurebase's homepage says it notifies the people who asked when a request ships. Its pricing page lists submitting and voting on behalf of customers on every plan, and embeddable in-app widgets and revenue data sync from the Growth tier.
Featurebase suits teams that want the voting board, roadmap and changelog in the same subscription as a shared inbox, live chat and a help centre. End users are unlimited, so many voters do not raise the bill.
What to watch: Paid plans are priced per team seat and billed yearly, and AI resolutions are charged per use on top. If voting is all you need, part of the price pays for helpdesk features you may not use.
- Pricing model
- Per seat per month billed yearly
- Starting price
- $29/seat/mo billed yearly (Growth)
3. Frill: a simple idea board with revenue weighting
Customers vote, comment on and follow ideas on a board you can embed anywhere on your site. Frill's homepage says votes can be weighted by customer revenue and ideas plotted on a benefit-and-cost matrix, and its pricing page lists vote on behalf for requests that arrive through sales or support.
Frill suits small SaaS teams that want a clean, embeddable idea board without a configuration project. It charges a flat price per tier rather than per person, so adding colleagues does not change the bill.
What to watch: The entry tier caps how many ideas can be active at once, and private boards are a separate Privacy add-on on the Startup and Business plans. There is a trial rather than a free plan.
- Pricing model
- Flat monthly tiers
- Starting price
- $22/mo billed yearly ($25 monthly), Startup
Read next: Looph vs Frill
Sources: Frill homepage, Frill pricing
4. Nolt: a quick board with anonymous voting
Users upvote ideas and you can choose whether they may vote without revealing their identity. Nolt's features page also lists vote on behalf, email notifications as ideas move along the roadmap, and an option to hide the new-suggestion button so people can only vote on existing ideas.
Nolt suits a company with one product and one audience that wants a board running quickly. Users and admins are unlimited on every plan, and JWT-based SSO is available on the entry tier, which lets you identify voters from your own app.
What to watch: Each tier allows a fixed number of boards, and unlimited boards, SAML and SCIM sit in the custom-priced Enterprise plan. Teams that want a board per product or per segment reach that limit quickly.
- Pricing model
- Flat monthly tiers
- Starting price
- $29/mo billed annually ($39 monthly), Essential
Read next: Looph vs Nolt
Sources: Nolt features, Nolt pricing, Nolt changelog
5. Productboard: importance ratings instead of upvotes
Productboard's portal does not use a simple upvote. A visitor clicks a card and answers "How important is this to you?" with Critical, Important, Nice-to-have or Not important, adds details, and confirms an email address. The response is linked to the feature and feeds its Customer Importance Score.
Productboard suits product organisations whose hard problem is internal: linking feedback from many sources to features and objectives, then prioritising across teams. The importance scale gives richer signal per response than a single upvote.
What to watch: The portal is one module in a planning suite priced per maker seat. Productboard now sells only Business and Enterprise, with no published plan prices and a five-maker minimum on both; custom voting questions, portal moderation and an embedded portal are on both.
- Pricing model
- Per maker
- Starting price
- Not published
Read next: Looph vs Productboard
Sources: Productboard: getting started with portals, Productboard pricing
6. Aha!: ideas portals inside a planning suite
Aha! Ideas runs branded ideas portals where customers share feedback and vote for ideas. Its pricing page lists proxy voting, so sales and support can vote on behalf of customers, and analysis of feedback by customer segment, such as location, industry or revenue. Aha!'s pricing page says Aha! Roadmaps includes everything in Aha! Ideas Essentials.
Aha! suits organisations that want idea voting connected to strategy, roadmaps and development planning from one vendor, and are prepared to configure it. The segment reports are useful when different customer groups want different things.
What to watch: Each Aha! product is priced separately and per user, and there is a trial rather than a free plan. For a team that only needs to collect and rank requests, the cost and setup effort are large for the job.
- Pricing model
- Per user
- Starting price
- $59/user/mo for Roadmaps
Read next: Looph vs Aha!
Sources: Aha! Ideas overview, Aha! Ideas pricing, Aha! pricing, Aha! Roadmaps pricing
7. UserVoice: votes linked to accounts and revenue
Customers submit ideas and upvote them in a branded portal, and duplicates are merged. UserVoice's portal page says every vote is linked to the account behind it and weighted by revenue, so several people from one company count as one signal rather than several.
UserVoice suits large companies that run feedback as a formal programme, with CRM data attached to every vote, a security review and a need for vendor services during rollout.
What to watch: Pricing is not published, and a trial is arranged after a demo. Teams that want to sign up and test on their own will find the process slow.
- Pricing model
- Quote-only
- Starting price
- Not published
Read next: Looph vs UserVoice
Sources: UserVoice customer feedback portal, UserVoice pricing
8. Looph (our product): voting, a closed loop and free members
Disclosure: Looph is ours, so treat this section as a vendor describing its own product rather than a review. Customers upvote posts on your feedback boards, one vote per signed-in person, and each board sets whether anyone who can see it, only your workspace members or only admins may vote. Votes are not weighted yet: weighting by plan or revenue, and voting without an account, are coming soon. Similar posts appear as someone types, merged duplicates keep every vote and count each person once, and everyone who voted is notified when the post changes status or ships.
Looph prices per workspace. Members are free on every plan, so teammates never add to the bill; what the plans cap is admin seats and tracked voters, at 100 on Free, 1,000 on Starter and 10,000 on Growth, with no limit on either on Business ($179/mo). Past a plan's voter allowance you move up a plan rather than paying per voter. The entry paid tier is $19/mo, or $190/yr billed yearly, Starter. Growth and Business add a rewards system (points, streaks, levels and a leaderboard) for customers who contribute. People sign in with email or Google; there is no single sign-on yet.
What to watch: Looph is younger than every other tool here and has a smaller integration catalogue. It has no helpdesk, no product analytics and no AI features yet, and the free plan allows one board.
- Pricing model
- Per-workspace tiers; members free on every plan, admin seats and tracked voters capped by plan (no caps on Business)
- Starting price
- $19/mo, or $190/yr billed yearly, Starter
Read next: Feature voting · See flat pricing
Why Pendo is not on this list
Pendo is in our comparison set, but its feedback page, read on 28 October 2026, describes collecting feedback in the app and from other sources and categorising it with AI. It does not describe a board where customers vote on each other's requests, so it is not a like-for-like option here. If you are already buying product analytics, it is worth asking Pendo how its feedback module would handle requests. Our comparison record summarises its pricing this way: Free up to 500 monthly active users; every paid plan is custom-priced on monthly active users plus the modules you choose. No paid list prices are published.
Read next: Looph vs Pendo
Sources: Pendo Feedback, Pendo pricing
How to choose a feature voting tool
Start with the voters. If your product is B2B and every voter is a known customer, prioritise signed-in voting and weighting by account, which narrows the list to tools that attach plan or revenue data to a vote. If your audience is large and mostly anonymous, such as a consumer app or a game, prioritise anonymous voting, moderation and a price that does not rise with the number of voters.
Then match the tool to how much else you need. A standalone board (Canny, Frill, Nolt, Looph) is quickest to launch. A board inside a helpdesk (Featurebase) makes sense if you are also choosing support software. A portal inside a planning suite (Productboard, Aha!) makes sense if the team will also plan roadmaps there. An enterprise programme (UserVoice) makes sense when procurement, security review and vendor services are part of the job.
Before you commit, work out the 12-month cost at your real numbers: voters or tracked users, team members who need a seat, and any usage charges. Our feedback tool cost calculator models seat-based and tracked-user pricing against Looph's plans. Then run a two-week trial with a real board: import some existing requests, invite a handful of customers, merge a few duplicates and ship one request, so you can see what voters are told.
Every vendor's comparison content is written to win, ours included, so check each live pricing page before you sign.
How we chose these tools
Every tool here is one we keep a comparison record for and whose own pages describe a board where customers vote. Pendo is in our records but was left out, because its feedback page describes collecting and categorising feedback rather than public voting. The list is not exhaustive. Other tools also come up in searches for feature voting software, among them UserJot, ProductLift, Upvoty, Sleekplan, FeedBear, Hellonext and Supahub. They are not reviewed here, so if one is on your shortlist, read its own pages and pricing alongside these.
Read next: How we research our comparisons
Frequently asked questions
What is the best feature voting tool?
It depends on who votes and how you pay. For a dedicated board with AI capture, Canny; for voting plus a helpdesk, Featurebase; for a simple low-cost board, Frill or Nolt; for importance ratings inside a planning suite, Productboard or Aha!; for revenue-weighted votes in an enterprise programme, UserVoice. We make Looph, which prices per workspace with members free on every plan; weighting votes by plan or revenue is coming soon.
Is there a free feature voting tool?
Yes. Canny and Featurebase each list a free plan with limits on tracked users or seats, and Looph's Free plan has unlimited members, 2 admin seats, 1 public board. Frill, Nolt, Aha! and UserVoice offer trials rather than free plans, and Productboard lists neither.
Should customers be able to vote anonymously?
Anonymous voting brings in more votes; signed-in voting gives you fewer votes you can act on, because each one is tied to an account you can weight and notify. For B2B products sign-in is usually worth it, and single sign-on from your app removes most of the friction.
Do feature voting tools charge per voter?
Some do. Canny bills on tracked users, which includes everyone who votes. Featurebase, Frill and Nolt list unlimited end users, and Productboard and Aha! charge per team member instead. Looph does not charge per voter, but each plan includes a set number of tracked voters (100 on Free, 1,000 on Starter and 10,000 on Growth, with no limit on Business), so outgrowing one means moving up a plan. Check which number your bill follows before comparing list prices.
How is this list different from a list of Canny alternatives?
This list is for choosing a voting tool, so it compares how each one collects and counts votes. Our Canny alternatives post is for teams already on Canny and is organised around the reasons people leave it.